Influencer Promises $1 Per Like, Bankrupts Family After Post Goes Viral

A local influencer's pledge to donate $1 for every "like" on a post captioned "Every like saves a life — let's gooo 🙏🙏🙏" resulted in 3.2 million likes within 48 hours and the near-total liquidation of her family's savings account. "He thought I was doing a little gesture for the local animal shelter," she said tearfully in a follow-up video. "I didn't expect K-pop Twitter to get involved."

Fans praised the act as "authentic." Neighbors reported furniture being removed by collection agencies. At press time, the influencer announced she would be "back on the grind" starting with a sponsored post about meal-replacement shakes.